Movie theater trade group rebrands as Cinema United. Here’s what to know

Cinema United represents more than 32,000 movie screens in the U.S. and more than 30,000 screens in 88 countries.

In hindsight, NATO was an unnecessarily confusing acronym for a trade organization representing movie theater owners. For 60 years, the National Association of Theatre Owners has promoted interests of movie theaters, from the biggest chains to the one-screen mom and pop shops. They’ve also regularly gotten mail and phone calls intended for the other NATO, the North Atlantic Treaty Organization.

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